Businesses and social media managers have a window of opportunity to forge more profound connections with their followers as the holiday season approaches. This time of year is filled with opportunities for celebration, gratitude, introspection, and happiness. Capitalizing on this time involves planning material that is both timely and resonant. If you want to maximize your online presence and engagement over the hectic holiday season, a festive social media content calendar is your road map.

De-influencing is an online movement that aims to make influencer culture more authentic. It is encouraging us to think critically and question the legitimacy of viral products before succumbing to hype and spending our hard-earned money on more stuff we don’t need.  Learn more about this trend and how your brand can benefit from it.

There’s a new social media on the block! TikTok’s creator Bytedance has unveiled Lemon8: a new platform that users are describing as a mashup of Instagram and Pinterest, but with TikTok-level user-friendliness.

It's an online haven for all things lifestyle - fashion, beauty, health, and travel, to name a few. It was released in the U.S. earlier this year, but influencers and social media users across the globe have been flocking to it like bees to honey.