Pinterest Management Services
Pinterest isn’t simply a mood board platform utilized by interior designers, wedding planners, and bakers. In recent years, there has been a resurgence of brands migrating back to Pinterest in an effort to drive website traffic and sales. According to Pinterest, “83% of weekly Pinterest users make purchases inspired by the content they have seen on the platform”, making the platform an untapped goldmine for brands.
Pinterest acts as a visual search engine and is broken down into three main content structures for brands and followers to create and engage with: pins, boards, and feeds. The platform is designed as a tool to store ideas and inspiration but functions differently than most social media sites, making some brands hesitant to host an owned channel. If you are one of those brands who are apprehensive about establishing a presence on Pinterest, let Seven Willows a trusted Pinterest management agency, guide you in the right direction: towards making money off of Pinterest!
As of Q4 in 2022, Pinterest had 450 million active users, which is a 4.4% increase from 2021. That's 450 million opportunities to raise brand awareness, drive traffic and sales! Exhausted by ad-driven platforms like Instagram and Facebook, users want an inspirational internet and inspiration is part of the decision making process: how people make choices that lead them to try and buy. The platform works to create a safe and inspiring environment for both people and for brands so if that's the kind of environment your target audience will thrive in, Seven Willows wants to work with you to strategize and execute your Pinterest strategy.
Pinterest Management Service Details
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Unlike other social media platforms, you may not know which of your competitors are currently active on Pinterest or you could have an old Pinterest account, sitting and collecting dust.
No matter how or why you’re interested in establishing a Pinterest account, the first step is to understand the competitive landscape: who is active on the platform, how are they using the platform, and where are the areas of opportunity for YOUR brand? If you want to get the answers to these questions, let Seven Willows pinterest management service team develop a competitive and owned channel audit.
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There are four steps to mastering Pinterest: distribute content, build a community, educate customers, drive website traffic and boost online sales. But, before you start pinning, you need to develop a Pinterest management strategy outlining everything from your tone of voice and visual identity to posting cadence, content pillars, and KPIs.
Creating a Pinterest marketing strategy means setting specific, measurable, attainable, relevant, and time-bound goals. At Seven Willows, we will work with you to set and outline these goals, creating a roadmap for your brand to achieve these goals.
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Alike to other social media platforms, on Pinterest, it’s crucial to not only output owned content but to also engage with fellow users’ and brands’ pins and boards.
Through daily community engagement, Seven Willows will help your brand connect with your followers, communicate with potential followers, and engage with like-minded brands to build a community.
Your Pinterest community should consist of your customers and your potential customers but you shouldn’t look at these users only for their sales potential. Instead, look at them as brand ambassadors who will increase your reach, opening up new opportunities to expand your community.
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As a visual platform, your brand’s priority on Pinterest is to create captivating pins that drive engagement. What makes a pin or board captivating?
At Seven Willows, our Pinterest management agency has professionals who understand formatting requirements and what content varieties make for an inspiring mix of pins. Let our team take the guesswork out of pinning and execute your content strategy.
We handle everything from asset production to the pinning, creation, and organization of boards.
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Do you know which type of content has a higher reach or engagement rate than others? Don’t worry, this isn’t a quiz! However, our reports will teach you exactly that and more. We will gather and find meaning in the Pinterest data to help support your business decisions.
Consistent ongoing Pinterest reports will help you spot and capitalize on trends, derive customer sentiment, identify content opportunities, map how third-party partners and channels affect performance, and dictate necessary strategic adjustments for continued platform success.
On the fence? Hire Our Pinterest Management Agency
After reading all about our Pinterest management services, still not sure if you need to establish an owned LinkedIn presence or just simply want to discuss your options?
We’d be happy to expand on our service offerings and work together to build a package that ticks off all your Pinterest marketing boxes.
Please reach out directly via our contact form to set up an informational session with our team. We look forward to learning about you and your digital marketing goals to curate a tailored Pinterest management service plan for you!
